Wistia gives users a way to share and manage their professional videos for their businesses. The user is given total control and in depth information about how their video is faring with viewers. The user can choose to make a video publicly available through websites and other online locations or they can keep it private and share it with select individuals through Wistia. Along with video hosting, Wistia also gives the user a detailed overview of how their videos do when viewed. The user can view bars that show “hot spots” as well as line charts that help depict the strongest and weakest parts of the video clip. Wistia lets users not only share and control video viewing, but also see what they are doing right and wrong to find ways to improve existing and future videos.
Wistia was founded in April of 2006. Based in Lexington, Massachusetts, the Wistia team remains small (around five people). The team includes CEO Chris Savage, CTO Brendan Schwartz, Vice President of Engineering Benjamin Ruedlinger, and Vice President of Sales Adam Zals. Today, Wistia offers its users a list of helpful features that not only help them manage videos but also gain insight into what is making their videos so effective (or ineffective).
Hosting videos online is not a new thing. Neither are privacy settings for those videos. What makes Wistia stand out is the in depth viewer details. The user can actually see where users where most interested and where their video clip may have begun losing the viewer’s interest. This can help provide insight into what makes a good video and assists the user in coming up with ways to improve their future videos.
The Wistia website uses a blue and black color scheme with a light background that works very well. The clean style of the site and its matching logo help build an atmosphere of professionalism. The video upload and management tools are easy to use. Wistia has incorporated colored “heat” measurements that use a solid bar with varying degrees of reds, oranges, and yellows, to help the user see how each portion of their video is doing. This works well because the user can see strong and weak points at a glance.
A new user can create a Wistia account by clicking on the blue “Try It Now” button along the right hand side of the homepage. The user must then click the white and black “Start my trial” button after choosing their newsletter and phone support options using the check boxes along the left hand side. The user is also asked to enter an email address before continuing. The user automatically agrees to the Wistia terms of service by submitting the information. After doing so, the user is advised to check their email inbox for an activation link which must be used to complete registration.
Users can sign up for Wistia and try it for 15 days free. After the 15 day free trial period is up, the user must select one of four paid memberships. The least expensive is the Solo plan which costs about $40 per month and includes video embedding features, heat maps, analytics, and access to the management console. Next is the Plus membership which costs about $80 per month and upgrades to include iPhone and iPad support, video playlists and status export capability. The Deluxe plan cost just under $150 and includes video SEO, identity tagging, email marketing integration, and video player API. The most expensive membership is the Super which costs around $250 per month and upgrades to include real time alerts, contact management features, SalesForce integration, white label API and a personal support engineer.
Businesses and professionals who want to share video media with clients or business partners can really appreciate Wistia. The application not only gives them a way to completely control who can view their video media, but also helps them see how their clips are measuring up in the eyes of the viewer.